Our aim is at following best practices in order to have a product inline with the requirements and the expectations:

Have an idea
All the bases of a product is a great idea. The concept is to turn the idea into reality by defining the business requirements, customer needs, competitors and so on, following the process of product development

Research & Development
Once the basic road map of the idea is in place, it is important to perform a market research to identify if the product is viable or not, or perform the necessary modification to make the product robust.

Proof of Concept
It is time to have a prototype or demo product build and potentially test the market and measure the interest.

Product Development
When the PoC (Proof of Concept) is a success, it is ready for rollout and listen at the crowd.

Rollout
The product is ready to go live.